Who We Are

We’re a multi-disciplinary team (one event planner, one engineer and one tech exec) that believes deeply in people and technology. We work together - and pretty well, we might add - to deliver valuable experiences our customers love. 

The Wranglers


Lucy Giovando Watts - Founder / CEO

  • Over 18 years of meeting and event experience with both CMP and CMM designations.

  • Previously CEO of successful Bay Area global meetings and event management company Giovando Watts & Company, Inc. as well as Director of Worldwide Events at OpenTV.

  • Immediate past President of Meeting Professionals International (MPI) Northern California Chapter and member of Green Meetings Industry Council (GMIC).



Vahid Kowsari - CO-Founder / CTO

  • Over 20 years experience in software and web development.

  • Held various management and engineering positions at IBM, OpenTV, and a number of successful start-ups.

  • Previously Director of Engineering at Palette Software and Director of Engineering and Sr. Embedded Engineer at Cognitive Networks.



Jim Watts - CO-Founder / COO

  • Over 20 years experience in the technology and finance industry.

  • Previously COO / CFO for Giovando Watts & Company, Global Risk Manager for BlackRock, and Head of Worldwide Finance for Hewlett Packard software business.

  • Masters from the Fletcher School of International Law, Diplomacy and Commerce at Tufts University.


The LASSO40 Lore


Lucy Giovando Watts was up late working on a final budget report for a client when she had a thought. In this day and age, no meeting and event planner should have to “wrangle” thousands of – okay it was 40 – paper sign-in sheets and manually enter them into a spreadsheet. It was nuts. She knew there had to be a better way. And that’s how LASSO40 was born. Get it, Wrangle, lasso, 40 sheets of paper, LASSO40?!  


LASSO40 News & Press Releases



We're hiring great people like you!

Join the pioneer of check-in and E-signature solutions for the meetings and events industry. Our 2015 accolades include being named a Finalist at the IMEX Pitch Competition. With an impressive and growing client list, we developed the platform that provides a cost-effective monthly subscription rate that frees our customers from multi-year contracts.

We recently launched our breakthrough platform, enabling companies to respond the rapidly growing demand for mobile capabilities, and to link event and business data.